Sandy Hartman - Healthcare Strategic Advisor

My career has largely been about building what wasn’t already there.

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For more than 40 years, I’ve worked across the healthcare and employee benefits industry, helping organizations enter new markets, build meaningful relationships, introduce innovative solutions, and generate new business.

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Much of that experience has been within the self-funded employer and third-party administrator (TPA) marketplace, where understanding the industry is only part of the equation. Knowing how decisions are made, what drives adoption, and how to navigate the relationships between employers, advisors, TPAs, and solution providers is equally important.

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During 17 years with EBMS, I played an instrumental role in expanding market presence and generating new business that contributed to the organization's growth. Since then, I've held senior business development and sales roles with organizations including BAS/HealthComp, HealthScope Benefits, AMPS, Green Light Cost Management, and ValueHealth Benefit Administrators.

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Those experiences have given me something that cannot be developed overnight: a practical understanding of the marketplace, an extensive network of industry relationships, and the ability to recognize both opportunities and obstacles.

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How I Help Organizations Today

Through Insight2Benefits, I provide independent strategic advisory, business development, and project-based consulting services to healthcare organizations, TPAs, and solution providers.

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My work combines decades of industry experience, an extensive network of professional relationships, and a practical understanding of the self-funded healthcare marketplace.

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Whether an organization is evaluating a new opportunity, entering a market, assessing potential partners, or developing a growth strategy, I bring the experience and perspective needed to make informed decisions and move initiatives forward.

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Not every organization needs another full-time executive. Sometimes, what is needed is experienced guidance, an independent perspective, and focused support to accomplish a specific objective.

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Areas of Expertise

Business Development & Market Growth

• Fractional business development leadership

• Market entry, expansion, and go-to-market strategy

• Broker, consultant, and TPA channel development

• Point-solution positioning and commercialization

Strategic Advisory & Industry Insight

• Self-funded healthcare and employee benefits strategy

• TPA and healthcare vendor evaluation

• Competitive positioning and market opportunity assessments

• Strategic partnerships and distribution opportunities

Focused Projects & Execution

• Special business development initiatives

• Market research and industry intelligence

• Strategic introductions and relationship development

• Project-based advisory and implementation support

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The Right Experience. At the Right Time.

At this stage of my career, I'm intentionally focused on a select number of remote fractional, advisory, and project-based engagements where I can make a meaningful and measurable contribution.

My approach is straightforward: understand the challenge, identify the opportunity, develop a practical path forward, and help make it happen.

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If your organization has an opportunity worth pursuing, a challenge that needs an experienced perspective, or an initiative that needs to move forward, let's talk.