

Meet Sandy
After 40+ years in the health insurance and employee benefits industry, I’ve learned that one of my greatest strengths is helping organizations figure out how to take a good healthcare idea or solution and turn it into a real market opportunity.
Sandra (Sandy) Hartman

The Full Story
My career has largely been about building what wasn’t already there.
I’ve opened new territories, developed broker and consultant relationships, introduced healthcare solutions to the market, and generated meaningful new business for organizations across the self-funded healthcare and TPA marketplace.
During 17 years with EBMS, I was instrumental in expanding market presence and driving new business that contributed to the organization’s growth. Since then, I’ve held senior business development and sales roles with organizations including BAS/HealthComp, HealthScope Benefits, AMPS, Green Light Cost Management, and ValueHealth Benefit Administrators.
Today, through Insight2Benefits, I work with emerging and established healthcare organizations to help them better understand the self-funded marketplace, evaluate opportunities, position their solutions, develop distribution relationships, and connect with the right people.
At this stage of my career, I’m intentionally focusing on select remote engagements where my experience can make an immediate impact without requiring a traditional full-time executive role.
Areas where I can help include:
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Fractional business development
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Healthcare and employee benefits strategic advisory
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Self-funded and TPA market strategy
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Market entry and expansion
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Point-solution commercialization
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Broker and consultant channel development
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TPA and healthcare vendor evaluation
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Strategic introductions and relationship development
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Special projects and market research
I’m particularly interested in working with organizations that have a healthcare challenge, opportunity, or solution but need experienced guidance navigating the employer, broker, consultant, and TPA marketplace.
My goal is simple: bring decades of practical industry experience to a select number of organizations where I can help create opportunities, solve problems, and generate measurable value.
If that sounds like something your organization could use, I’m always open to a conversation.